Over the past several decades, television networks have been facing a level of competition that has previously been unseen; predominantly the result of increasing numbers of network channels and organisations, rising competition to provide the latest in interactive and innovative content and the emergence of subscription based network channels. This has also resulted in a large increase in the amount of paid advertising, as businesses utilise entertaining commercials to entice potential customers to purchase their products. Not only has the level of professionalism and special effects increased in the production of films and series being aired on television network channels, both large and small, but this has also filtered into the production of commercials.
Furthermore, the industry has been greatly affected by the mediums of delivery. Where the television has long been the traditional focus of entertainment for the masses, advancements in web and internet technology, as well as the availability of affordable laptops and personal computers, new digital distribution channels have become firmly established with the a younger audience.
With increasing competition and diminishing profit margins, film and television networks are under pressure to create and secure innovative content while at the same time managing spiralling costs of production and operation. Those charged with the responsibility of managing film and television networks are constantly searching for innovative measures to streamline their operations and control costs; while providing content and advertising platforms that appeal to all types of consumers as well as commercial operations wanting to invest in advertising.
Motion graphic templates enable film and television networks to deliver the latest in entertainment at a fraction of the traditional costs of implementation. As a result of the motion graphic templates being fully developed files, in various formats, length and styles; they simply require an individual with even a basic understanding of Adobe After Effects to insert content, such as images, video and text in the allotted spaces to create customised content. The use of motion graphic templates is additionally becoming commonplace in the production of idents on both live and prescribed programmes. This enables film and television networks to customise the content and message without the traditional costs of developing such technology in-house.
Many of the available motion video animation company graphic templates have a marketing focus. This results in the ability of film and television networks to produce truly interactive commercials that portray the latest in movie effects. This works as a major attractant to businesses wishing to purchase advertising, as the quality of the commercial reflects on their brand and their products. With the use of motion graphic templates, film and television networks are able to deliver the latest in effective content and advertising at a fraction of the cost of hiring in-house staff to produce the same content.